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How to Implement Online Marketing Strategies For Your Law Firm

More than ever, there is a need for law firms to know not only their practice, but also the basics of online marketing. Online advertising is the type of advertising that even startups can afford. In fact, your internet marketing approach can make or break your business. In fact, it can help even the smallest companies stay afloat amidst bigger competitors in the area. It is important that you know what options you can go for if you are looking to implement an online marketing strategy for your law firm.

If you think that you are going to do a trial and error approach in your online marketing, here are some great proven effective methods that you can try to implement even on your own.

Take your SEO seriously

If you are going to look at effective law firm SEO practices, these are strategies that have adapted to the latest algorithm practices by top search engines. For instance, it is important that you focus on content.

Content strategy on your law firm SEO can make a huge difference. Content should be original and informative to your niche. For law firms and individual lawyers, it is important to cater content that can answer the most common questions. Also, it is imperative to take keyword research seriously. Instead of including highly competitive keywords, it is a good idea that you stick to long-tail keywords.

In terms of the length of the content, articles that reach 2,000 words have a much higher chance of reaching top search result pages. It also has a high probability of becoming viral. And if you can do this on a regular basis, this can ultimately help your website to rank well.

Establish a good social media presence

Social media presence is an important part of branding. It can give the company the impression that it wants to project to its potential clients. Of course, it is important that your social media platform’s voice is professional considering that you handle legal matters professionally.

Social media can also be used to handle negative reviews. If done correctly, it is possible to build a reputation online that can be viewed at par with other of the top lawyers and law firms in your area.

Email marketing

One of the things that make a huge difference online is email marketing. Email marketing has the ability to connect with your audience on their phone or even on their desktop. And over the years, email marketing has proven to be an effective strategy in selling products and services.

However, it can be a bit different when it comes to having a law firm. Unlike other companies that send discount coupons, it is a better idea to simply link useful articles to your email list.

Assess the statistics and numbers

It is important to assess the numbers weekly or monthly. This will give you an idea if the campaign that you’ve been doing is actually working. Unfortunately, not a lot of law firms know how to interpret the numbers. Do people really convert? Do people just leave your website? These are things that you should evaluate if you are looking to maximize your online presence.

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Online Marketing Strategies for Lawyers and Law Firms

Lawyers and law firms usually target the clients nearby. It is imperative that they have an online presence in order to maximize the growth of their practice. These days, 72% of consumers who made a local search ended up visiting the establishment that is within a five mile radius. Also, given the growing number of mobile internet users, 30% of which are related to a location.

These numbers indicate that law firms and lawyers should have a plan when it comes to approaching their online marketing. It isn’t enough that they use only traditional methods in order to capture their targeted clients. Here are effective strategies that even beginners can do.

SEO for lawyers

SEO is a crucial part of any online marketing campaign. It has the ability to increase not only the visibility of the website, but can even affect the conversion rate of their visitors. However, if you are planning to implement SEO for lawyers, it is imperative that you know exactly what to expect from search engine algorithms.

According to experts, there are 200 signals that Google’s algorithm checks in order to rank your site. In the past, it was just all mostly about the backlinks. How many sites link to your site and what’s the page rank of the sites that link to you? The ideal scenario then was to have high ranking websites link to your site. However today, though link building remains important, it is no longer the most important strategy that you should be worried about.

Content is one of the most important things that you should be worried about. Without high-quality content, you can never expect your website to get a good ranking from Google. Next, it is also important that the website is user-friendly. And in this case, it should be able to have a design that can fit in small screens of mobile devices. Given the number of people relying on their mobile devices for internet searches, this simply makes sense.

Social media for lawyers

Social media is important for lawyers. It can be a lawyer’s means of communication towards potential clients. However, unlike businesses that can become too casual when it comes to their social media presence, lawyers should maintain a level of formality.

It is important to know what to share. For a lot of lawyers handling their own social media accounts, it can easily turn into a nightmare. One of the most common mistakes is to simply share things that promote the law firm or yourself as a lawyer. It is important that you also share content that can be useful to your prospective clients. Free advice on legal matters can be seen as a positive thing.

Email marketing

Lastly, it is important to also focus on email marketing. Email marketing can be a bit different especially if you are not offering a product. However, it is still important to make send email to your email list every now and then. This reminds your potential clients about your law firm or about your practice and what you can do for them.

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Easy to Follow Law Firm Internet Marketing Tips

How important is online marketing in today’s law practice? In some occasions, it can be the success or failure of your law firm or your law practice. For instance, if your website isn’t found I the first page of Google’s search result, there is a chance that you are going to lose valuable traffic. According to statistics, first position on Google search results on desktop has a 34.36% clickthrough rate average. In addition to this, 8 out of 10 Google users usually don’t even go for the second page.

Law firms and lawyers need to have the right people in order to reach the right people. Refusing to keep up with online marketing trends can be detrimental. Here are some tricks that can help boost a law firm or a lawyer’s online marketing strategy.

Share posts that are highly informative and useful

Social media is a great way to help boost the visibility of your company. Law firm internet marketing shouldn’t just be about promotion. Instead, it is also important to focus on your market. Providing them with useful information and free legal advice via your blogs and links can help build the reputation of the law firm.

Plan your content

For law firms, it is important that their website has relevant content that can be viewed useful by your potential client. Also, make sure that the content reflects the type of impression that you want to leave with your audience.

It is important that the content is well planned and executed. Timing is important especially if the content is time sensitive. There are instances when you can create a legal perspective regarding pertinent issues in your community.

As for the content that you need to create, it has to be original at least. Also, it is better if it is longer which can intricately discuss the topic quite extensively.

Have a plan regarding link building

Link building is still an important internet marketing strategy especially if you want to build your website’s rank. There are different strategies that you can go for. Guest blogging, for instance, is a popular option on how to build backlinks. Next, it is also possible to craft content that can be used by other blogs as reference.

Video marketing

It is also a good idea that you turn to video marketing in order to reach more potential clients. This can also help visual learners understand what you offer. In fact, you can even compliment your content with a video to make it more interesting.

Video marketing doesn’t always mean that you are going to need a lot of money in its production. You can create simple videos using free tools online.

In order for law firms to grow, it is important to focus on online marketing. For a lot of potential clients looking for legal help, they’d most likely go online in order to find the best professional that can help them. With these online marketing tips, it is even possible for law firms lacking capital to survive or even become the market leader in their area.

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Effective SEO Law Tips That Law Firms Can Use

The internet has changed the way people connect with companies that can provide them the services and products that they need. The same goes for professionals providing legal assistance. There are a lot of lawyers that usually don’t maximize their presence online.

Nowadays, this can be a big problem. For instance, 8 out of 10 Google users don’t even go past the first search result page. That only means that if you don’t have a website that can be seen in the first page, you will most likely lose precious traffic. SEO law has changed the way lawyers can gain the attention of their audience. Here are some SEO law tips that you can follow in order to maximize your presence.

Long tail keywords and answering queries

Keyword is an important aspect that you need to consider if you plan on crafting wonderful content. Unfortunately, a lot of websites forget this. A lot of website stick to the most commonly used keywords in their niche. This may not always be the most strategic move.

One of the things that made Google the number one search engine is its ability to provide relevant results. And due to the popularity of mobile devices, searches in question form have become common.

Unlike the usual highly competitive keywords, these are usually underutilized by many web owners. It is a good idea as well to answer questions that are most likely asked by your market in order to provide them with direct answers even leaving a positive impression for your website.

Mobile friendly design

A mobile friendly design is something that you should prioritize if you wish to boost your website’s SEO. There’s a growing demand for mobile internet today and Google prioritized websites that can fit into smaller screens seamlessly. Mobile friendly design these days can also help conversion of visitors considering the fact that your website becomes user friendly.

Long and useful content

Gone are the days when you can dominate the ranking with a 500 word content. These days, if you really want to stand out, it is a good idea that you stick to articles ranging from 2000 to 2500 words. And it isn’t just any content. It should be original and should contain useful information. Long and useful content also has so much room for discussion increasing its probability of being shared on social media.

It is also a good idea that you schedule your content. This sends signal to search engine algorithm that your website is providing new content every now and then.

Social media marketing

Another important aspect that you should never forget is your social media marketing. Using social media platforms such as Twitter and Facebook can make a huge difference in sharing your blog posts online. This can help send social media signals that your site is active.

Keep in mind that SEO strategies will change over time. Make sure that your campaign doesn’t remain stagnant. Instead, you should adjust according to the guidelines of Google and other top search engines. Also, keep in mind that you should be looking at your statistics every now and then. Try to modify strategies in order to get the best results.

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SEO Tips for Lawyers and Law Firm Websites

Marketing for lawyers is quite a specialized task. It is important to have an idea on what the market is doing, not to mention you should also do your research when it comes to the legal jargons and area/s of law that the law firm or lawyer is/are practicing. Over the years, one of the biggest mistakes of law firms and lawyers is to handle their own online marketing.

One aspect of online marketing that is has become popular over the years is SEO. Given the fact that 80% of Google users won’t even bother checking the second search result page, it is clear that SEO legal strategies are becoming more pertinent in today’s time.

Search Engine Optimization can help improve both visibility and traffic for your website, not to mention give you a higher clickthrough rate. Now, what are the best SEO tricks that you can do for your website?

Write original and useful content

Useful and original content is one of the best things that you can do to your website to make it rank. Over the years, search algorithms changed favoring websites that have original content. And not only is this a good SEO strategy, it can also be something that you want to do if you wish to build a reputation for your company.

Keyword research

One of the most important things about SEO, but frequently forgotten by a lot of site owners is keyword research. How do you select the right keywords for your SEO legal strategies? Should you go for highly competitive keywords? There are instances when you should also explore long tail keywords. Because of the popularity of mobile searches, there are users who make use of questions in their queries.

Social media marketing

Google looks at social media signals every now and then. This means that you should make it a goal to share your posts on social media platforms. If your content can become viral, the better it is. This can help your site’s ranking within the niche.

Backlinking

If you are already familiar with SEO, you may have heard before that backlinking used to be one of the most important things that a website can do to make their website rank. Though it is no longer the most important strategy, it is still relevant today. Link building allows search engines to see which sites are viewed as an authority in the niche.

However, keep in mind that you should be link building organically, or else suffer the consequences. And of course, the worst thing that could ever happen is that your website is de-indexed.

Invest on a mobile friendly website

Another important strategy that can help you rank is your site’s design. If you are hiring a web designer, make sure that he or she is capable of providing a mobile friendly version for your website. This makes sure that your site can fit smaller screens.

Today, Google ranks websites that are mobile friendly better than those that aren’t. This is Google’s response to the attitude of today’s internet users relying on their mobile gadgets for online information.

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Tips on Finding a Good Lawyer Internet Marketing Expert

You may be a good lawyer, but if your online marketing isn’t getting the attention of your market, then don’t expect for your practice to grow any time soon. These days, expect people to look for a lawyer using their mobile phones and desktops. Gone are the days that people are looking at yellow pages for an available lawyer in their area. It is important for lawyers to hire an online marketing expert if they wish to improve their reach, and be able to adapt to the changing times.

If you have no prior experience in finding a good online marketing company for your law practice or law firm, here are some tips that you may find useful.

How many years have they been in business?

It is imperative that you first look at the number of years that they’ve been in business. If they survived five years in the business handling and was able to deliver great results for their clients, then it is possible that they can also produce the same results for your online marketing campaign.

However, keep in mind that lawyer internet marketing is a bit different. There is a need for the online marketing company to be aware of jargons and the laws. For instance, the content should sound professional and formal. In addition to this, crafting a voice on social media can be a bit tricky.

What is their expertise?

There are many approaches to online marketing. However, if you are running a law firm or planning to establish a reputable practice in your area, it is important to pick which strategy you want to include in your campaign. Email marketing for instance is a relevant option, but it isn’t always a good option considering some individuals will only need your service once or twice in their lifetime.

Are they good when it comes to SEO? Most likely, this is one of the handiest online marketing approaches that you should look into. Those websites found first via Google get a decent clickthrough rate that can help increase your relevant traffic.

Do they have experience working with law firms?

It is also a good idea if you can check their experience working with law firms. Has the law firm established a good presence online? Lawyer internet marketing is a tricky process that it may need a few adjustments along the way.

How much are they offering their services?

It is also important that you compare the price of their services. Is the price competitive enough? However, the cheapest option may not always be the best option. Be sure that you don’t just focus on the price of the online marketing company performing online marketing services for your law firm.

Not all online marketing companies can offer the same thing. And what you have to remember is that you should be aware of which company you should go for. You should also be careful because there are practices that can get your website de-indexed by Google. By following these tips, hopefully, you can expand your law practice.

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Things to Check: Looking for a Law Firm Marketing Expert?

Practicing as a lawyer can be quite difficult especially if you are dealing with tough competition. Keep in mind that every year, more and more lawyers are able to practice their profession. And given the saturation of lawyers in some areas, it is always a good idea to approach marketing strategies the right way.

Not everything you do online can help your business grow. The same goes for lawyers and law firms. There is always that chance that you end up doing more harm than good. In fact, hiring the company to do law firm marketing online can make a huge difference. So what are the things that you need to look for when looking for a firm that you can cater to your online marketing needs?

Experience in law firm marketing

Law firm marketing is a bit different than any type of business. It is important that the online marketing company knows the characteristics of the market. Also, they should do some research when it comes to crafting content for the website. They should be aware of the jargons, not to mention laws in order to ensure that the content they provide is actually accurate to what you do.

In order to build a brand, it is important to not only craft a logo but also have the right voice on your social media. Online marketing firms have expert social media experts that can help companies connect with their clients the right way.

Capable of targeting the right audience

It is not enough that you are growing in the number of likes to your social media platforms. The same goes to your traffic. It is important that the right audience is finding you online. With experienced online marketing firms, it is possible to single out the audience that you attract.

Capable of creating a brand image

Brand image is everything especially for small and starting firms. This can prevent a small firm from closing especially when faced with tough competition. Capability to build branding can set the law firm from the other law firms in the area. It can make a company more capable than other law firms.

Should make use of statistics and numbers

It is also important that the online marketing is aware how to adjust the campaign according to the numbers that they see on a weekly or monthly basis. This helps in improving the overall performance of the law firm.

Ability to respond to crisis

It is important that the online marketing firm is capable of addressing crisis. There are instances when an unhappy client can always give a negative review for the company. It is ideal if the online marketing company can appease the situation. And often times, it requires experienced well established online marketing firms in order to protect law firms.

Traditional marketing can be quite expensive. It requires a lot of funds in order to even get your company on television and advertisement on main roads. On the other hand, online marketing methods can be done affordably. It can also have better results than your usual marketing methodologies.

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What Can Lawyer Marketing Online Bring to Your Practice?

Having a law degree doesn’t necessarily mean that you will instantly have a flourishing practice. Building a career takes time. And given today’s time, it is important that you utilize the World Wide Web. Failure to utilize the online world can reduce your overall growth. Whether you have a law firm or you are practicing as an individual lawyer, the use of the World Wide Web is a must. If you are wondering about the benefits of specific lawyer marketing online, here are some things that you can get.

Build your own brand

What makes your law firm or your law practice different from other companies? That’s exactly where branding comes into play. Online marketing allows companies to establish their own brand. It makes it possible for the law firm or lawyer to project the image that it wants to project to its audience. And this goes true not only for aesthetics but even for the voice that you use.

Improve your reach

Reach is important especially if you just started your practice in the area. It is imperative that you increase the number of people that sees your company. How is this possible using online marketing? Facebook, for instance, can help target your audience with their sponsored post. You can also adjust your marketing budget with ease using this social media platform.

If you opt to improve your reach organically, one of the best ways is by crafting content that is relevant to your potential clients. Once the content goes viral, it becomes advertising in a subtle way.

Capture relevant market

Getting the right audience is quite important. But what if you are seeing your site’s traffic rise, only that they are not your market? Who exactly is your market? For a lawyer or a law firm, it is most likely people looking for help in their area. By crafting the right content, it is possible for you to be specific in your location. It is also pertinent that you use content that is specific as to what type of services you offer to your clients.

Improve communications

Inquiries shouldn’t be too hard to answer on the part of the clients. With your online presence, it is possible for them to send you a private message via your social media page, email, or call your office. These are different ways which you can communicate with your market. And most likely, law firms that communicate well with their potential clients usually seal the deal.

Build a reputation to your niche

Another important benefit of online marketing is that you can build a reputation in your niche. Content is a great way for you to build a solid reputation online. By having the right content, it makes it possible to have the right impression to your audience.

Reviews online can also help boost your practice. It can attract more people to call your office. And if there is a bad review found online, it is possible for you to do crisis management and still keep your reputation intact.

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Things to Look for In Web Design For Your Lawfirm

If you are going to have a law firm, part of what you should know in order to become successful is to engage with potential clients online. In order to grow your practice, it is imperative that you have an idea how to market your craft. These days, it matters that you are visible online. And on of the most important things that you have to consider is the law firm website design. Your web design will most likely affect how people see your services and even your law firm as a whole. Here are some basic things that you have to remember when choosing a website design for your company.

Mobile friendly

It is important that the website is mobile friendly. The last thing that you want is to have your visitors leave your site because they can’t navigate properly using their phone or tablet.

If you have a local market, the more that you should invest on a mobile friendly web design. Google has adjusted its algorithm favoring websites that are mobile friendly. Not only are you going to improve your SEO, it is even possible to get more people to stay in your website.

Full width

Technology usually dictates the trend in web design. And for your website’s desktop version, it is a good idea to use a full width design. It maximizes the use of large screens making it possible to use the right graphics.

In addition to full width design, you can also expect long scrolling. This helps simplify the navigation of a particular website. It is also a good option if you plan on having a website that can easily translate to mobile devices.

The right color

It is imperative that the right color is implemented in your web design. Over the years, a clean design has been utilized on websites in order to deliver a professional look. Keep in mind that as a law firm, it is also possible to use other colors. However, it should fit your branding.

Focus on the content

Content will still remain relevant. This means that websites should be designed with content in mind. It is important to know where to place the content especially if you need to make sure that you convince the potential client that your law firm is the best choice that they can make.

Content also helps the website rank. This means that providing the right area for content can help give your website the boost in visibility that it needs.

Graphics and visuals

It is equally important to invest on the right photos and videos. You can even integrate a video as your website’s background. This makes the site appealing and could even possibly increase conversion.

If you are trying to have a website for your law firm, it is always a good idea that you look at the modern trends in web design today. Keep in mind that a website shouldn’t just be aesthetically appealing but should also be functional. It should provide the visitor with the information that you will need even just by looking at your website.

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Common SEO Mistakes for Law Firm Websites

Being able to rank your website makes a huge difference especially if you are competing with other much larger companies in your area. Law firms, especially new ones, have to deal with this problem. It is not enough that you can provide the best legal service to your niche. If you wish to be considered as the top choice in your niche, make sure that you take the necessary steps in checking your SEO strategies. What can be the biggest mistake that you can make on your website if you run a law firm?

One of the biggest mistakes that you can ever make is to not have a plan on your content. There should be a constant supply of content. It should be comprehensive in nature and highly informative.

Next, a common mistake is to forget about the wonders of social media marketing. Social media marketing can help bring traffic on your website, not to mention algorithms are now looking at social media signals when ranking sites. And lastly, it is also a mistake to never have a mobile friendly website. Could you imagine the number of clients that you are missing because your site suddenly becomes a pain to use on smaller screens?

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