Marketing for lawyers is quite a specialized task. It is important to have an idea on what the market is doing, not to mention you should also do your research when it comes to the legal jargons and area/s of law that the law firm or lawyer is/are practicing. Over the years, one of the biggest mistakes of law firms and lawyers is to handle their own online marketing.

One aspect of online marketing that is has become popular over the years is SEO. Given the fact that 80% of Google users won’t even bother checking the second search result page, it is clear that SEO legal strategies are becoming more pertinent in today’s time.

Search Engine Optimization can help improve both visibility and traffic for your website, not to mention give you a higher clickthrough rate. Now, what are the best SEO tricks that you can do for your website?

Write original and useful content

Useful and original content is one of the best things that you can do to your website to make it rank. Over the years, search algorithms changed favoring websites that have original content. And not only is this a good SEO strategy, it can also be something that you want to do if you wish to build a reputation for your company.

Keyword research

One of the most important things about SEO, but frequently forgotten by a lot of site owners is keyword research. How do you select the right keywords for your SEO legal strategies? Should you go for highly competitive keywords? There are instances when you should also explore long tail keywords. Because of the popularity of mobile searches, there are users who make use of questions in their queries.

Social media marketing

Google looks at social media signals every now and then. This means that you should make it a goal to share your posts on social media platforms. If your content can become viral, the better it is. This can help your site’s ranking within the niche.

Backlinking

If you are already familiar with SEO, you may have heard before that backlinking used to be one of the most important things that a website can do to make their website rank. Though it is no longer the most important strategy, it is still relevant today. Link building allows search engines to see which sites are viewed as an authority in the niche.

However, keep in mind that you should be link building organically, or else suffer the consequences. And of course, the worst thing that could ever happen is that your website is de-indexed.

Invest on a mobile friendly website

Another important strategy that can help you rank is your site’s design. If you are hiring a web designer, make sure that he or she is capable of providing a mobile friendly version for your website. This makes sure that your site can fit smaller screens.

Today, Google ranks websites that are mobile friendly better than those that aren’t. This is Google’s response to the attitude of today’s internet users relying on their mobile gadgets for online information.

Having a law degree doesn’t necessarily mean that you will instantly have a flourishing practice. Building a career takes time. And given today’s time, it is important that you utilize the World Wide Web. Failure to utilize the online world can reduce your overall growth. Whether you have a law firm or you are practicing as an individual lawyer, the use of the World Wide Web is a must. If you are wondering about the benefits of specific lawyer marketing online, here are some things that you can get.

Build your own brand

What makes your law firm or your law practice different from other companies? That’s exactly where branding comes into play. Online marketing allows companies to establish their own brand. It makes it possible for the law firm or lawyer to project the image that it wants to project to its audience. And this goes true not only for aesthetics but even for the voice that you use.

Improve your reach

Reach is important especially if you just started your practice in the area. It is imperative that you increase the number of people that sees your company. How is this possible using online marketing? Facebook, for instance, can help target your audience with their sponsored post. You can also adjust your marketing budget with ease using this social media platform.

If you opt to improve your reach organically, one of the best ways is by crafting content that is relevant to your potential clients. Once the content goes viral, it becomes advertising in a subtle way.

Capture relevant market

Getting the right audience is quite important. But what if you are seeing your site’s traffic rise, only that they are not your market? Who exactly is your market? For a lawyer or a law firm, it is most likely people looking for help in their area. By crafting the right content, it is possible for you to be specific in your location. It is also pertinent that you use content that is specific as to what type of services you offer to your clients.

Improve communications

Inquiries shouldn’t be too hard to answer on the part of the clients. With your online presence, it is possible for them to send you a private message via your social media page, email, or call your office. These are different ways which you can communicate with your market. And most likely, law firms that communicate well with their potential clients usually seal the deal.

Build a reputation to your niche

Another important benefit of online marketing is that you can build a reputation in your niche. Content is a great way for you to build a solid reputation online. By having the right content, it makes it possible to have the right impression to your audience.

Reviews online can also help boost your practice. It can attract more people to call your office. And if there is a bad review found online, it is possible for you to do crisis management and still keep your reputation intact.