The internet has changed the way people connect with companies that can provide them the services and products that they need. The same goes for professionals providing legal assistance. There are a lot of lawyers that usually don’t maximize their presence online.

Nowadays, this can be a big problem. For instance, 8 out of 10 Google users don’t even go past the first search result page. That only means that if you don’t have a website that can be seen in the first page, you will most likely lose precious traffic. SEO law has changed the way lawyers can gain the attention of their audience. Here are some SEO law tips that you can follow in order to maximize your presence.

Long tail keywords and answering queries

Keyword is an important aspect that you need to consider if you plan on crafting wonderful content. Unfortunately, a lot of websites forget this. A lot of website stick to the most commonly used keywords in their niche. This may not always be the most strategic move.

One of the things that made Google the number one search engine is its ability to provide relevant results. And due to the popularity of mobile devices, searches in question form have become common.

Unlike the usual highly competitive keywords, these are usually underutilized by many web owners. It is a good idea as well to answer questions that are most likely asked by your market in order to provide them with direct answers even leaving a positive impression for your website.

Mobile friendly design

A mobile friendly design is something that you should prioritize if you wish to boost your website’s SEO. There’s a growing demand for mobile internet today and Google prioritized websites that can fit into smaller screens seamlessly. Mobile friendly design these days can also help conversion of visitors considering the fact that your website becomes user friendly.

Long and useful content

Gone are the days when you can dominate the ranking with a 500 word content. These days, if you really want to stand out, it is a good idea that you stick to articles ranging from 2000 to 2500 words. And it isn’t just any content. It should be original and should contain useful information. Long and useful content also has so much room for discussion increasing its probability of being shared on social media.

It is also a good idea that you schedule your content. This sends signal to search engine algorithm that your website is providing new content every now and then.

Social media marketing

Another important aspect that you should never forget is your social media marketing. Using social media platforms such as Twitter and Facebook can make a huge difference in sharing your blog posts online. This can help send social media signals that your site is active.

Keep in mind that SEO strategies will change over time. Make sure that your campaign doesn’t remain stagnant. Instead, you should adjust according to the guidelines of Google and other top search engines. Also, keep in mind that you should be looking at your statistics every now and then. Try to modify strategies in order to get the best results.