Common Online Marketing Mistakes by Lawyers and Law Firms

Finding an attorney might come in handy once or twice your lifetime. However, what makes the present day different from the past years is that you might never pick up a yellow page in order to find the right professional. Instead, you’d most likely go check the World Wide Web for the best attorney who can help you on your legal needs.

On the part of lawyers, it is crucial that they are web savvy. Having your own website is never enough especially today. It is important that you have the right attorney SEO strategies that can help increase the visibility of your website during searches. And what are some of the most common mistakes that lawyers make on their website when it comes to SEO?

Not having a mobile friendly website

Not having a mobile friendly website today is equivalent to missing a lot of your potential traffic. According to the latest studies, 80% of today’s World Wide Web users have a smart phone. In addition to this, 48% of consumers start their mobile search using a search engine.

And just how are these numbers important? Google has recently made changes on how it ranks websites. If you don’t have a mobile friendly website, there is a chance that you are not getting the best page rank.  This means that you already lose a lot of your potential clients.

Haphazard content

Content that isn’t planned well is also a big mistake committed by many law firms. Content can be a reflection of what you can do as a professional. It is important that the content is highly informative, not to mention easy to understand on the part of your potential clients. Providing free and useful information online can help build a solid reputation in the niche.

No social media marketing

Social media is another great way to connect to your potential audience. Most of the time, a lot of companies forget the fact that even lawyers need to have a balanced approach in order to not look too formal that may intimidate their potential clients. Having the right voice on social media can make a huge difference.

Not publishing blogs

It is not enough that you have a good content on your landing page. It is important that you are also producing blogs that can become useful to your audience. Make sure that the blogs answer the most pertinent legal questions of your clients.

Not checking the latest algorithm update

Making sure that your website is on top of the search result page can help your practice flourish in your area. Being able to have an SEO strategy that can help rank your site can be an affordable way to advertise yourself. However, keep in mind that SEO strategies should be updated every now and then. Also, you need to be able to look at the numbers and be sure to make the necessary adjustments.

If you are looking to improve the online marketing strategies of your law firm, make sure that you avoid these mistakes. Having the right strategy can help your company grow even if you don’t have a huge marketing budget.

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