SEO Tips for Lawyers and Law Firm Websites

Marketing for lawyers is quite a specialized task. It is important to have an idea on what the market is doing, not to mention you should also do your research when it comes to the legal jargons and area/s of law that the law firm or lawyer is/are practicing. Over the years, one of the biggest mistakes of law firms and lawyers is to handle their own online marketing.

One aspect of online marketing that is has become popular over the years is SEO. Given the fact that 80% of Google users won’t even bother checking the second search result page, it is clear that SEO legal strategies are becoming more pertinent in today’s time.

Search Engine Optimization can help improve both visibility and traffic for your website, not to mention give you a higher clickthrough rate. Now, what are the best SEO tricks that you can do for your website?

Write original and useful content

Useful and original content is one of the best things that you can do to your website to make it rank. Over the years, search algorithms changed favoring websites that have original content. And not only is this a good SEO strategy, it can also be something that you want to do if you wish to build a reputation for your company.

Keyword research

One of the most important things about SEO, but frequently forgotten by a lot of site owners is keyword research. How do you select the right keywords for your SEO legal strategies? Should you go for highly competitive keywords? There are instances when you should also explore long tail keywords. Because of the popularity of mobile searches, there are users who make use of questions in their queries.

Social media marketing

Google looks at social media signals every now and then. This means that you should make it a goal to share your posts on social media platforms. If your content can become viral, the better it is. This can help your site’s ranking within the niche.


If you are already familiar with SEO, you may have heard before that backlinking used to be one of the most important things that a website can do to make their website rank. Though it is no longer the most important strategy, it is still relevant today. Link building allows search engines to see which sites are viewed as an authority in the niche.

However, keep in mind that you should be link building organically, or else suffer the consequences. And of course, the worst thing that could ever happen is that your website is de-indexed.

Invest on a mobile friendly website

Another important strategy that can help you rank is your site’s design. If you are hiring a web designer, make sure that he or she is capable of providing a mobile friendly version for your website. This makes sure that your site can fit smaller screens.

Today, Google ranks websites that are mobile friendly better than those that aren’t. This is Google’s response to the attitude of today’s internet users relying on their mobile gadgets for online information.

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