Tips on How to Fix SEO For Law Firm

If you are running a law firm and you notice that your site is not getting enough traffic, it is a good idea that you check the ranking. There are instances when your site is in need of an SEO campaign that can bring the website to the top of search result pages.

SEO for law firm can be beneficial in so many ways. Not only does it improve the traffic, it can even give you a good reputation against your competitors. However, if you think that it is still simply about backlinks, you have to reassess your understanding of Search Engine Optimization. Today, Google has focused on user experience. Here are some things that you should look into if you wish to improve the SEO of your law firm website.

Relevant and highly informative original content

Content is the best commodity that you can invest in if you are going to improve the ranking of your website. Why is content more important these days? Well written content can easily answer questions and provide information that is useful to a particular niche. Law firms looking to improve their site’s ranking can invest on copywriter with experience and knowledge of legal matters.

Backlinks

Though backlinks are not as important as they were years ago, it remains important in ranking your website. The good news is that there are different ways on how to create backlinks. With content that contains a lot of information, it is possible that some other sites will make use of your content as reference.

Another means of growing your number of backlinks is by getting guest bloggers. Guest bloggers not only helps expand your audience, it can also give your sites the backlinks that you need.

Mobile friendly web design

Not all web designs are equal. Today, websites that can’t fit to small screens are facing problems because they no longer rank on searches made on mobile phones and other devices. It is important to fit on small screens because there are more and more people who are relying on their phones and mobile devices to connect to the World Wide Web.

Aside from SEO, having a mobile website also pleases your audience. It allows them to read better, not to mention navigate in your website without a problem.

Social media signals

Social media signals are important. Search engine algorithms are now looking at social media signals on your posts. The more your posts are shared on Facebook, Google, and other social media platforms, the more likely that it is going to be ranked well.

In order to make your content viral, it needs to be useful to a market. Next, it is imperative to be interesting enough for your audience. Crafting interesting titles for instance can help get more shares.

Currently, 80% of Google users will only go for the first page. That means websites on the second page are losing a lot of traffic. A lot of things can be done in order to reverse this problem. However, make sure that you are following Google’s guidelines if you wish to avoid instances that can even de-index your website.