Online Marketing Strategies for Lawyers and Law Firms

Lawyers and law firms usually target the clients nearby. It is imperative that they have an online presence in order to maximize the growth of their practice. These days, 72% of consumers who made a local search ended up visiting the establishment that is within a five mile radius. Also, given the growing number of mobile internet users, 30% of which are related to a location.

These numbers indicate that law firms and lawyers should have a plan when it comes to approaching their online marketing. It isn’t enough that they use only traditional methods in order to capture their targeted clients. Here are effective strategies that even beginners can do.

SEO for lawyers

SEO is a crucial part of any online marketing campaign. It has the ability to increase not only the visibility of the website, but can even affect the conversion rate of their visitors. However, if you are planning to implement SEO for lawyers, it is imperative that you know exactly what to expect from search engine algorithms.

According to experts, there are 200 signals that Google’s algorithm checks in order to rank your site. In the past, it was just all mostly about the backlinks. How many sites link to your site and what’s the page rank of the sites that link to you? The ideal scenario then was to have high ranking websites link to your site. However today, though link building remains important, it is no longer the most important strategy that you should be worried about.

Content is one of the most important things that you should be worried about. Without high-quality content, you can never expect your website to get a good ranking from Google. Next, it is also important that the website is user-friendly. And in this case, it should be able to have a design that can fit in small screens of mobile devices. Given the number of people relying on their mobile devices for internet searches, this simply makes sense.

Social media for lawyers

Social media is important for lawyers. It can be a lawyer’s means of communication towards potential clients. However, unlike businesses that can become too casual when it comes to their social media presence, lawyers should maintain a level of formality.

It is important to know what to share. For a lot of lawyers handling their own social media accounts, it can easily turn into a nightmare. One of the most common mistakes is to simply share things that promote the law firm or yourself as a lawyer. It is important that you also share content that can be useful to your prospective clients. Free advice on legal matters can be seen as a positive thing.

Email marketing

Lastly, it is important to also focus on email marketing. Email marketing can be a bit different especially if you are not offering a product. However, it is still important to make send email to your email list every now and then. This reminds your potential clients about your law firm or about your practice and what you can do for them.